Cool Ridge “Wil Anderson”

ONLINE

“Cool Ridge is all part of getting things out of your system” is the key message for the campaign which effectively builds an engaging platform to encourage interaction between brand and consumer by creating “Laughing it out of your system” with Australian comedian Wil Anderson.

With the help of Blackberry Films, Austereo created ten webisodes following Anderson’s journey from writing his first joke on upcoming Wilful Misconduct Tour, through to playing to packed houses at the Melbourne International Comedy Festival.

Teamed with on air commercials voiced by Anderson that aired on both Triple M and Today radio networks, twitter updates, point of sale material and online integration on both Triple M and Today websites, it was a dynamic and integrated advertising campaign like never seen before.